IPS Automotive

IPS faced the challenge of an outdated website that hindered user experience and did not align with current design standards. The goal was to overhaul the site to enhance usability and visual appeal, meeting both user needs and business objectives effectively.

Project Overview

Main Goal

Redesign and modernize the outdated IPS website by creating a strategic, user-centered design system that enhances usability and aligns with modern web standards.

Tools

- Figma
- Adobe Photoshop
- Adobe Illustrator

My Role

- UX/UI Design
- Research
- Wireframe

Duration

4 Months

The impact

Boosting Engagement and Credibility with a Redesign

The redesigned IPS website successfully improved user engagement metrics, such as reduced drop out rates and increased time spent on site. It also contributed to a more cohesive brand identity and enhanced credibility in the market, ultimately driving business growth and customer satisfaction.

Research & Analysis

My Process Behind Making the Projects Reality

The targeted research and competitive benchmarking identified key areas for improvement, leading to a more intuitive design. This strategic approach reduced drop-off rates and enhanced user engagement, aligning the site more closely with user expectations and market standards.

“El diseño de Karol elevó la experiencia de usuario de nuestra plataforma. Su creatividad y atención al detalle son excepcionales.”

Ignacio Rosas

Software Developer & Founder, AVKI

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